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The Sport Sponsor Handbook: How to Increase Profits Through Sport and Entertainment Sponsorship

 

This book is written for companies that would like to explore the benefits of sport and entertainment sponsorship. It is the culmination of years of study, experience and success. As a marketing and sales manager for many years, Mr. Villegas has experienced the many permutations involved in sport sponsorship and I has worked with and consulted with authors, sponsors, sport teams, athletes and entertainment professionals. He has also program managed hospitality programs, business meetings, trade show programs and other technical implementation projects as well as evaluated many programs for the sporting world.

 

 

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